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|  | Wasn't Starbucks Supposed to Crush Jamba?
« Thread Started on Mar 21, 2012, 9:20am » | |
http://www.fool.com/investing/general/20....rush-jamba.aspx
Hope this guy saves this article as a template to reuse for GMCR here in a bit...
Thought this was interesting: "Evolution Fresh may be the best thing that ever happened to Jamba. Either folks will scoff at Evolution's prices or enlighten the market while granting Jamba ridiculous pricing elasticity."
('ridiculous pricing elasticity' - thanks SBUX for setting the stage for kcup pricing & margins)
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